According to British Car Auctions, price is the biggest factor preventing consumers from purchasing used eco-cars. In a survey of around 3,000 motorists,just 19% said they would consider a car with lower emissions and 16% said that they would buy a smaller car. But these good intentions don’t appear to have changed buying habits. Price was the first consideration; environmental considerations came 10th behind make and model, mileage and even colour.
Men rate environmental concerns slightly higher than women at 5% ahead of women at just 4%. Those in Wales and the West Midlands are the most concerned rating the environment at 9% each. Those in East Anglia and the East Midlands are the least concerned at 1%.
The report suggests that the consumer is unwilling to buy green just for environmental consideration, and instead needs economical encouragement.