Car adverts must be clear on environmental credentials

A successful legal challenge by the Alliance Against Urban 4x4s has corrected a mistake by the Department for Transport in its interpretation of EU laws.

Car adverts and billboards must now carry information on fuel consumption and CO2 emissions.
After a three month campaign, the Department of Transport has conceded that the 1999/94/EC Car Fuel Labelling Directive was incorrectly exempted for mainly graphical advertisements. 

From the 20th of June, VCA, who are responsible for monitoring car advertisements in media publications revised their guidance notes to manufacturers and marketing agencies.

See also

• Carmakers blocking the way to greener cars, says charity
• Car makers wrong to suggest CO2 rules will make cars more expensive, report finds
• New car CO2 falls 3.7% in Europe
• EU sets van CO2 target for 2017
• Car makers ‘likely to miss’ EU CO2 target
• EU system for CO2 cuts is ‘fatally flawed’
• EU parliament passes new car CO2 legislation
• EU urges car makers to keep making green progress
• EU votes to maintain original CO2 targets for cars
• Emission rules deemed illegal