The Japanese Minister of the Environment, Ichiro Kamoshita, has endorsed Nissan’s environmental commitments and will award a special certificate to the car manufacturer at a ceremony held at the Ministry of Environment today (1st July 2008).

Nissan will now be known as an Eco First company. The Eco First Program serves to recognise and promote the environmental actions of companies that are compliant with the Kyoto Protocol.

The Nissan Green Program 2010 has pledged to reduce CO2 emissions while also reducing other emissions to protect water, air and oil resources. Nissan’s commitment does not stop there, the motor company aims to achieve a 100% recycling record for its rate of resource recovery in Japan. Nissan has, as a business, reduced its environmental impact by reducing harmful emissions from its operations and has sought to raise environmental awareness within the local community.

Nissan will systematically report on the advance of its environmental commitments to the Ministry of Environment. Nissan will now be permitted to use the Eco First Logo in all its communications to further promote environmental awareness.

Three cheers for Nissan!