Lotus unveils the Eco Elise technology demonstrator at the British Motor Show, capitalising on great strides forward in green technology.
The Eco Elise green credentials do not revolve solely around tailpipe CO2 emissions. A holistic approach is taken including the use of sustainable materials; such hemp, eco wool and sisal used for the body panels and trim. Hi-tech water based paint solutions, showcase new affordable green technologies. The whole lifecycle of the car has been taken into account.
A green gear change display has been integrated into the dashboard to promote greener driving as well as a weight reduction programme. The energy expended to manufacture the car has been evaluated, working to the 3R’s - Reduce, Re-use and Recycle.
Mike Kimberley, CEO of Group Lotus plc commented "This Eco Elise is a great example of the advanced and affordable green technologies Lotus is developing. We are at the cutting edge of environmental technology and are determined to push forward with our green agenda. The Lotus brand values of lightweight, fuel efficient, and high performance are more relevant today than they ever have been. We are keen to ensure that Lotus as a company and its products offer an ethical, green option that appeals to our customers".
In keeping with the “performance through light weight” philosophy, the Eco Elise weighs 32 kg (70.5 lbs) less than the standard Elise S, which means that the efficient Elise S engine in the Eco Elise will give higher fuel economy figures and even better performance.
Dramatic improvements to the operational practices at Lotus have resulted in huge energy reduction (Electricity saving of 14%, Gas 30%) and water (11%) consumed across the Hethel headquarters in 2007, compared to 2006. These advances have coincided with improvements in recycling, with 57% of waste product now being recycled.
The life of the components has been analysed; during the production stage, in-use and at the end of the vehicle’s life. The technology used aims to offer lower emissions of both solvents and CO2 in the lifecycle of the vehicle, with reductions in energy consumed during manufacture.
The Eco Elise will be displayed in the Greener Driving Pavilion at the British International Motor Show from 23rd July until 3rd August. The project displays affordable green technology that is intended to be feasible and production viable in the near term future.
Faye has been writing about cars and environmental issues since 2007. A suspected eco-warrior working on the corporate inside, Faye mainly likes the weird, quirky vehicles that show a distinct environmental advantage. Her ideal car has enough room to fit a bale of hay in the boot. When not working, she likes nothing better than to head out on her bicycle and explore the countryside.
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