Motorists are thinking of their carbon footprint when considering buying a new car, recent research has revealed.
Three in four car buyers are looking for low emissions vehicles for their next purchase, a survey from the Newspaper Marketing Agency (NMA) has discovered.
Two out of three of the 2,665 people questioned said they would change their choice of car to reduce their carbon emissions and a surprising 51 per cent were prepared to pay more for low-emission technology.
NMA also found that Honda and Toyota were the manufacturers considered to be the most committed to ‘doing something’ to reduce the environmental impact of their cars.
Car drivers are also considering saving money too, with fuel efficiency being the only consideration more important than environmental impact. More than four in five believed fuel efficiency was more important than high performance.
(source: The Press Association)
