Land Rover showcases green technology
October 10, 2008 Posted by: Paul Lucas
Land Rover is unlikely to be at the top of many people’s lists when they think about green cars, but the manufacturer is making a concerted effort to reduce emissions with an industry leading carbon dioxide (CO2) offset initiative in the rapidly expanding Middle Eastern market.
The programme balances emissions from the first 72,000km of customer use on vehicles that are sold throughout the Gulf and Levant regions and the CO2 generated by Land Rover’s manufacturing operations here in the UK.
The proposals for the Middle East will come into force next year, and the announcement coincided with the launch of the new Land Rover Freelander 2 TD4_e, which has been equipped with stop-start technology and is the company’s most fuel efficient vehicle to date at 41.5mpg with an eight per cent reduction in CO2 emissions down to 179g/km.
Land Rover conducts a number of offset projects, the latest of which is designed to transform the domestic lighting market in Mauritius by ensuring energy efficient compact fluorescent lights become the preferred lighting product in more than 330,000 Mauritian homes.
Speaking about Land Rover’s investment in the environment, Phil Popham, the company’s managing director, said: “At Land Rover we are determined to ensure sustainability is integral to our business.
“Despite a tough economic climate it is important that Land Rover carries on showing strong leadership in this area to secure a sustainable future for our business. While we work to reduce our impacts through the development of new technologies we continue to be proud of our CO2 offset projects we run with Climate Care that positively and profoundly affect both infrastructure and behaviour in many countries around the world. In 2009 we shall bring more of our markets into the programme.”
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