Car manufacturer, Mazda is living proof that green is the way forward for the car industry. As new car sales in the UK tumble, down 21.2 percent in September from the same month a year ago and down 7.6 per cent in the first nine months of the year, Mazda UK reports a strong increase in its market share.
The Zoom-Zoom company has taken its share of the retail market from 2.3 percent in September 2007 to 3.1 percent in September 2008. The September performance which saw Mazda selling 9,506 cars wasn’t just a blip either.
“We’ve been growing our retail share this year and for the first nine months that share is 2.8 percent which is 0.7 percentage points up on the same time last year,” says managing director Jeremy Thomson.
“Our passenger car retail sales for the year are 24,226 which is 3,138 up on last year and given current conditions a great performance.”
With overall industry sales are down 7.6 percent within the same period, what is the key to Mazda’s trend defying success? Having the right car at the right time- the Mazda2 has obviously helped, said Mr Thomson. Mazda2 overtook Mazda3 in September to become the company’s best seller. This is undoubtedly down to its eco-credentials (C02 emissions from 114g/km and mpg up to 65.7) and confirms the trend towards smaller, more frugal cars.
