Famed not only for their cars, but for some of the best television adverts in recent memory Honda are promising to make a big sing and dance about the forthcoming launch of their all-new Insight Hybrid.
The car, extensively covered on TheGreenCarWebsite.co.uk, is dubbed as being the most affordable hybrid on the market when it goes on sale in the UK from April priced from £15,490 on the road.
Following memorable adverts such as their live skydiving TV spots “difficult is worth doing” and the racing driver singing along to Andy Williams’ The Impossible Dream before finally soaring into the sky in large Honda hot air balloon the Japanese carmaker’s latest TV ad ‘Let it Shine’ is due to air for the first time in the UK on 14th April.
The advert opens on what appears to be the world’s largest LED screen displaying an animated sequence of simple dot matrix graphic stories that depict the notion of ‘good’. The animations show hugs and kisses, frowns turned into smiles, and general goodwill – all aiming to convey people’s inherent wish to be good. As the animation plays it is slowly revealed to the viewer that it is actually being created entirely by the headlights of hundreds of Honda Insight cars. The spectacle is set to a bespoke recorded version of ‘This Little Light of Mine’ created by Berend Dubbe.
Chris Brown, Head of Marketing for Honda Motor Europe comments: “We would like to become the most admired company in the world, and to do this we need to have the most admired brand and communications across our region. This is a continuation of our journey.”
Honda were conscious to minimise the carbon footprint on a project such as this, only a small number of Insights were used on the shoot in South Africa, with headlamps precisely spaced to replicate the large numbers of cars that would have been used to create the large LED screen. The shoot’s carbon output that could not be prevented was entirely offset through carbon credits.
Belgium is to receive the first airing of the advert on 28th March.
