The seemingly all conquering Toyota iQ achieved another success recently when UK based online retailer TheHut.com confirmed plans to adopt the small 4-seater as its company car. In all, 15 iQ’s have been issued to staff, partly as a branding opportunity, partly to reward star performers while sending out a strong environmental message. Plus let’s not overlook the excellent fuel economy, helping the fleet run for considerably less than a usual 15-strong company fleet.
“TheHut.com is a rapidly expanding organization and is always looking for ways to reward success,” said Dominic Starkey, the company’s Head of E-Commerce. “The new car is one of the ways in which star performers within the business can benefit from our growth and be repaid for their support and effort.”
Mr Starkey said that the vehicles would also act, “as part of a wider drive to be as green and ethical as possible,” and enable the company to benefit from, “the fantastic opportunity on-car branding affords us”. The iQs are being supplied in white, sign-written with the company’s web address.
“We chose the iQ because it is leader in its class from an environment angle, has a great spec and is one of the flagship products from a forward-thinking company,” added Starkey.
Steve Jolley, of the supplying RRG Group which has 19 centres in the North-West, said, “We took one of the first two iQs in the country up to Northwich to show TheHut.com last December. We followed that with around 30 test drives in January.”
“The staff all love the cars,” continues Dominic Starkey. “The spec is impressive, and though it looks like a small car from the outside, once inside it feels and drives like a much larger car, which is testament to its comfort and design.”
The Toyota iQ is powered by a 1.0 VVT-i 68bhp petrol engine, which provides fuel economy of 65.7mpg and emissions below 100g/km.
Is this the start of more forward thinking companies looking at greener alternatives as part of their fleets? Let us know what you think below.
