Motorists in the US are being given the opportunity to attend a special showing of the American Idol finale at cinemas* across the country on May 19. Ford is hosting the cinema events in celebration of the new 2010 Ford Fusion and Fusion Hybrid, the most fuel-efficient midsize sedan in America and the official vehicle of the hit television show.
VIP passes for the May 19 cinema viewing parties in each city will be distributed at the test drives on a first come, first served basis until capacity is reached. Once the VIP passes are distributed, a $10 gift card will be presented to Fusion test drivers. All test drivers will be entered into a drawing for a chance to win an all-expense paid trip to attend the live American Idol finale in Los Angeles and a limited edition 2010 American Idol Ford Fusion. Grand prize winners will be notified on May 17, 2009.
Ford’s new 2010 Fusion will deliver the best-in-class fuel economy of any midsize sedan in America. To help generate additional excitement for the Fusion, Ford is collaborating with House Party, a leading consumer activation and experiential marketing company. One thousand House Party hosts will invite their friends, families, neighbours and co-workers to their own house parties on the night of the American Idol finale. Local Ford dealers will loan new 2010 Ford Fusions to party hosts for the evening allowing guests to experience the vehicle among friends in a festive environment. One party host drawn at random also will win a new 2010 Ford Fusion and a trip to the American Idol finale in Los Angeles. More information can be found at www.houseparty.com/fordamericanidol.
* Invitations to the red carpet cinema viewing parties can be obtained simply by test driving a Ford Fusion or Fusion Hybrid at select events nationwide during the month of May.
- May 7-9, 2009 from 9:00 a.m. to 7:00 p.m. and May 10 from 11:00 a.m. to 6:00 p.m. Boston, Cleveland, Minneapolis, Tampa, Washington, D.C.
- May 14-16, 2009 from 9:00 a.m. to 7:00 p.m. and Sunday from 11:00 a.m. to 6:00 p.m. Atlanta, Buffalo, Chicago, Dallas, Philadelphia
For a complete list of test drive locations and official rules visit www.fordrocksthecinema.com.
