Detroit is set to make an electric start to the New Year, with a massive display of electric cars.
The North American International Auto Show (NAIAS) opens to the press on January 11, 2010 and has set aside a 37,000 square foot of floor space purely for the display of electric vehicles and technologies from both traditional automakers and innovative entrepreneurs. The ‘Electric Avenue’ has already confirmed that it will showcase the Dow Chemical Company’s ‘lighweighting’ and advanced battery technology.
The exhibit area will feature around 20 electric vehicles, and although exact exhibitors have yet to be confirmed, you can fairly certain that the Chevrolet Volt, Tesla Model S and Nissan Leaf will be among the display.
“Electric Avenue is going to be a unique feature of the 2010 NAIAS that will enable us to educate a diverse audience about the long-term viability of the auto industry using a subject that is top of mind globally these days,” said NAIAS Chairman Doug Fox. “Each year our show strives to provide an innovative approach to providing excitement. As one of the primary stops on the global show circuit we are able to draw key media and help exhibitors tell the short- and long-term strategies to a passionate audience of consumers and industry leaders.”
The show will also provide visitors with the opportunity to experience electric vehicles on a ¼- mile landscaped track in the lower level of Cobo Center, Detriot, in which the show is based.
The show opens to the press on January 11-12, 201o with the public show running from Saturday-Sunday, January 16-24, 2010. For more information and tickets; visit: http://www.naias.com/
