The BMW Group has won the special award for “Sustainable Innovation Management” at the 2009 Best Innovator competition, held by the German Ministry of Economics and Technology.
It was yet another award for the car maker’s “Efficient Dynamics” program, which has significantly made reductions to fuel consumption across the whole range of BMW vehicles.
Dr Christoph Grote, Head of Strategy and Innovations Total Vehicle at the BMW Group, said as he accepted the award in Berlin: “Our products stand for innovation. But our focus is on innovations that offer the customer – and the public at large – a clearly recognisable benefit. We are very proud to play a leading role in the campaign to reduce fuel consumption.”
“In the last two years alone we achieved bigger cuts in vehicle fuel consumption than any other European car manufacturer. With a fleet value for Germany of 156 g/km in 2009, we even undercut volume producers in terms of absolute figures.”
“Sustainability isn’t a buzzword for the BMW Group but is deeply anchored in the corporate strategy, and therefore its innovation strategy. We did not achieve our positive results in reducing fuel consumption through short-term, isolated actions, but on the basis of an early and enduring commitment to the issue of sustainability.”
