Having ramped up production of green cars with a host of small, efficient vehicles in the works, Ford is now attempting to bring its environmental outlook into its dealerships.
In the US, the company has established the “Go Green” sustainability programme, a voluntary initiative aimed at helping Ford and Lincoln Mercury dealers improve both their energy efficiency and running costs.
As part of the programme, Ford will team with the Rocky Mountain Institute, an energy efficiency organisation, to trial new architectural designs and technologies in dealerships in Florida, New York and Nevada. Dealers that sign up will get a full energy assessment and then be given a number of options to help improve the energy efficiency of existing and new facilities. The company will also offer advice on both state and Federal tax credits and incentives.
According to Sue Cischke of Ford, the initiative means that dealers will soon reflect the same techniques and principles that the company employs to reduce energy use at large.
