Take a look at the all-new Kia Optima – it is the Korean car maker’s replacement for the Magentis.
Built on an entirely new platform, the car will be launched across several markets, with the UK expected to see the Optima during 2011.
Designed at Kia’s studios in Frankfurt, Germany and Irvine, California, the all-new Optima is longer, wider and lower than the Magentis it replaces and is based on an all-new midsize platform that allows for distinctive dimensions and proportions, while also providing a unique canvas for Kia’s global design team to pen a vehicle that stands apart from everything else in its segment.
“The Optima is a new strand in Kia’s evolving design DNA with a blend of simple and fluid lines and elegant but uncomplicated shapes that draw the attention of the eye in much the same fashion as a perfectly-tailored fine Italian suit,” commented Peter Schreyer, Chief Design Officer, Kia Motors Corporation.
“From the distinctive sweeping chrome accent that stretches through the C-pillars to the sleek greenhouse and flared wheel arches, every inch of the Optima projects a distinguished and refined style and extreme attention to detail,” adds Schreyer.
Importantly, the car heralds a new dawn for Kia as the company has confirmed it will be the first to feature a hybrid powertrain. However the hybrid-powered car has only been confirmed to launch in North American markets. The UK can expect a frugal 1.7 VGT CRDi diesel unit, alongside two new petrol engines – a 2.0 CVVL and powerful 2.4 MPI unit.
It is highly likely that the 1.7 litre diesel engine will have a number of ‘eco-dynamic’ variants available when launched. More news as and when we get it.
