Citroen’s swanky showroom on the Champs Élysées in Paris is to turn the spotlight onto electric cars this season with a new exhibition.
The C_42 will showcase the all-electric car, the C-Zero, the Survolt electric car concept as well as the range of the carmaker’s lowest emitting fossil-fuelled models.
The company’s brand new full electric city car, based on the Mitsubishi i-MiEV and scheduled for UK launch in the last quarter of 2010, will be there to greet customers as they enter the showroom.
Progressing up to the top floor, and surrounded by the fluorescent artwork of Françoise Nielly, is another star of the show. Survolt, which was unveiled at the Geneva Motor Show earlier this year, is a sophisticated sporty coupe with all the perks of an electric cars.
From the top floor, visitors descend through the exhibition, viewing products and educational videos about reducing the environmental impact of cars. Guests can also try ‘eco-driving’ on a simulator called Ecogotchi.
Four of Citroën’s most environmentally sensitive models are also on display – a DS3 and a New C3 (each emitting just 99g/km of CO2) are joined by a C3 Picasso (119g/km of CO2) and a C5 (130g/km of CO2).
For the first time, a Citroën demonstration model from China is also on display – the C-Quatre Stop&Start has never been driven in Europe. Currently the world’s leading automotive market, China is a key consideration for Citroën’s environmental ambitions, with the Company aiming to halve the average carbon emissions of its range in China by 2020. China will be honoured in this twelfth season at C_42 and will remain in the spotlight during the Shanghai Expo.
