Tuesday 29 June 2010. The Green Piece Column
Think green cars, and much like The Vapors 30 years ago, you’re probably “turning Japanese”. From Toyota’s groundbreaking Prius, to Honda’s wealth of hybrids, Mitsubishi’s innovative i-MiEV and Nissan’s plans to be the first to mass produce an electric car with the LEAF, it seems that the rest of the world is simply playing catch up.
However, now one of the most renowned names in motoring appears to be making up for lost time in the form of American car making giant, Ford.
Putting the ECO into driving
Ford first made its mark in the green car sector with a number of flex-fuel vehicles that offered customers the chance to drive cars with bio-ethanol blends ranging from 15-85 per cent. From there, in 2007, it introduced the ECOnetic range of vehicles with the aim of providing drivers who value low emission vehicles with an easy reference point.
The ECOnetic range takes traditional internal combustion engine Ford vehicles and packs them with a host of environmentally friendly features – from low-resistance tyres to aerodynamics kits, and from auto stop-start to smart regenerative braking. The Ford Focus ECOnetic is one of the most notable success stories in the range, offering efficiency up to 74.2mpg and CO2 emissions as low as 99g/km. Similarly, Ford has introduced ECOnetic versions of the Fiesta (76.3mpg, 98g/km); the Mondeo (53.3mpg, 139g/km); the Ford Transit (39.2mpg, 189g/km); and the Ford Fiesta Van (76.4mpg, 98g/km).
Ford goes electric
Though initially pouring its expertise into creating some of the cleanest cars with traditional combustion engines, Ford has recently embraced electrification revealing plans for an array of new battery powered vehicles.
In Europe, Ford will introduce five full electric or hybrid vehicles by 2013 (see article) including a Ford Transit Connect electric vehicle, a Ford Focus Electric and two additional next generation hybrids and a plug-in hybrid car. It has also stepped up its support for electric car infrastructure by forming a consortium with Strathclyde University and Scottish & Southern Energy (SSE) in the UK to introduce a fleet of Ford Focus electric vehicle prototypes; while in Germany it has participated in the Cologne-Mobil project to research the impact of electric cars. Its efforts were even been backed by the previous UK Government with £360million to be provided in loan guarantees to support the development of electrified Ford vehicles in the UK (see article).
In the US, Ford is already selling hybrid versions of the Fusion and the Escape and also has plans to introduce a Lincoln MKZ Hybrid (see article). It has further announced an investment of $135million into the development of next generation hybrid electric vehicles (see article) and has declared the launch of five new full electric or hybrid vehicles in the compact, midsize and light commercial segments in the North American market by 2012. This line-up includes: a Transit Connect electric light commercial vehicle in North America later this year; a Focus electric in 2011; the Lincoln MKZ hybrid, available this autumn; as well as a next-generation hybrid electric and plug-in hybrid electric vehicle based on Ford’s global C-car platform in 2012.
In fact, Ford is now hoping that 10-25 per cent of its vehicle line-up will be powered in some way by electricity by 2020 (see article); and it has recently awarded a major contract to Toshiba (see article) to supply its electric drive motors.
One step beyond…
You might think that while Ford’s efforts are to be applauded it is only in keeping with the moves being made by the bulk of the auto industry. However, where Ford appears to have gone the extra mile is by not only focusing on making the fuel used to power its vehicles as green as possible – but by also making the vehicles themselves green too.
Just last week it was revealed that the 2011 Ford Explorer would use soy foam in its seat cushions and seat backs (see article) with Ford now featuring bio foam in more of its vehicles than any other manufacturer. Indeed Ford has made a commitment to using recycled and eco-friendly materials (see article) including recycled resins for underbody systems; recycled yarn for seat fabrics; wheat straw reinforced plastic for third row storage bins; and repurposed nylon carpeting.
It has also vowed to increase its use of recycled paper (see article) and has joined a water conservation project to reduce global water use (see article).
Our verdict
It’s not often we devote a Green Piece Column to a single auto manufacturer, but Ford’s recent efforts to go green are worthy of high praise.
The company has enjoyed massive hybrid sales gains in the US, is well positioned to be among the early pace setters in the electric car sector and its extra efforts to use green materials and to embrace other environmental campaigns are commendable. It may still be trailing its Japanese rivals on name value in the green car sector, but Ford’s staunch commitment to this new era suggests that one of the oldest names in the auto industry is going to be at the front of the pack for a long time to come.
Faye Sunderland