How successful has Toyota been in marketing its hybrid models? Well now sales have topped the one million mark – and that’s just on its home turf of Japan.
Cumulative sales of Toyota hybrids worldwide have actually reached 2.68million units although sales have declined from their peak in 2007 of 347,500 units outside Japan. However, within its home country, sales of Toyota hybrids leapt last year and continue to outpace the results elsewhere thanks in large to the subsidies on offer.
It’s no surprise to learn that the Prius has been the real show stealer, having been the top seller in Japan for the last 14months.
At the moment there are nine Toyota Motor Corporation hybrid passenger vehicle models and three hybrid commercial vehicle models sold in Japan – outside Japan there are eight hybrid passenger vehicles sold across 80 countries and regions. Toyota hopes to expand this number even further over the next few years and is also planning to introduce hybrid models of all the vehicles in its line-up as early as possible in the 2020s.
