It’s a festival of all things smart this September, as Mercedes-Benz’ mini yet mighty smart brand celebrate ten years in the UK.
This year’s smart festival is made extra special to mark the anniversary and will feature exclusive test drive opportunities of the smart fortwo electric car along with a guest appearance by the 2008 Formula 1 World Champion Lewis Hamilton.
Set to take place on Saturday, September 4, 2010 at Mercedes-Benz World in Weybridge coincides with the 10th anniversary of the arrival of right-hand drive smart models in the UK.
Test drives in the smart fortwo electric drive, which uses lithium ion battery technology and can be charged via a standard 13 amp socket, will be available to visitors on a first come, first served basis. Lewis Hamilton will add to the excitement by presenting the winners of the ‘Most Modified’, ‘Best Kept’ and ‘Best Dressed’ smart competitions with their prizes on the day, set to be the biggest single-day gathering of the brand’s cars.
Other attractions at the festival include smart arrows formation driving team, a display of models from the striking BRABUS tailor made collection and a host of driving games that include smart football.
The opportunity for visitors to test drive the electric car model comes hot on the heels of the first London consumers taking delivery of their smart fortwo electric drive as part of the UK’s biggest electric car trial and the Plugged-in Report commissioned by smart to understand the UK perceptions around electric vehicles. The full report can be found at www.electricsmart.co.uk
“These developments make the smart festival even more of a ‘must attend’ event for admirers of the brand, whether they own a smart or not,” said Gary Savage, Managing Director, Mercedes-Benz Cars.
“From the Plugged-in Report we know that the vast majority of UK consumers are willing to both consider an electric car and lower their own carbon footprint, so having the smart fortwo electric drive available for test drive is a great way to introduce the concept to the thousands of motorists who visit the smart festival.
The 2010 smart festival takes place between 10am and 2pm on Saturday 4th September. Registration is open at www.smartfest.co.uk and updates on the festival’s attractions can be followed on Twitter @smartfortwouk.
