Mind the pun, but this is one vehicle with a clear Edge over the competition…
Groans aside, the Ford Edge is enjoying a huge surge in popularity despite being on the market for nearly four years. Its sales hit 400,000 last weekend – the highest sales volume of any midsize crossover vehicle during the same period.
By the end of July, its sales for the year were up by 33 per cent compared to the previous 12 months and were double overall industry sales.
The statistics just keep getting more remarkable, as when the vehicle was first introduced it accounted for just 4.3 per cent of the retail industry. However, last year that number grew to 9.5 per cent and this year is expected to top 11 per cent making the segment the same size as full-size pick-ups and more than sports cars.
Part of the reason behind the vehicle’s success is thought to be its impressive fuel economy figures. The 2011 Ford Edge SEL and Limited models account for 80 per cent of total sales and have fuel economy estimated at 19mpg city and 27mpg highway.
