E equals mc2 right? Not according to Spanish car maker, SEAT where E equals Ecomotive. The frugal yet fun brand is introducing a new ‘E’ badge to its lowest emission Ecomotive models, as it prepares for the imminent launch of an all-new, seven seat Alhambra model-which boasts a class-leading ‘green’ version- and the arrival of the latest generation Ibiza Ecomotive, into the UK.
The existing Ecomotive name will remain, and is now applied to all SEAT cars that feature any of the car maker’s economy-minded ‘Ecomotive technologies’ such as auto Start/Stop or Brake Energy Recovery.
However the very lowest-emitting model in each range – which will generally feature all the Ecomotive technologies as well as other frugal features such as aerodynamics and low rolling resistance tyres – will now be badged E Ecomotive.
The addition of the new ‘E’, which appears in green above the chrome Ecomotive boot lid badge, makes these standard-bearers of SEAT’s green performance identifiable at a glance.
The extensive line-up of low emission models now includes versions of the Ibiza SC, Ibiza 5dr, Ibiza ST, Leon, Altea, Altea XL and, shortly, the new Alhambra.
Welcoming the arrival of the eye-catching new E Ecomotive badge SEAT UK Product Marketing Manager Andy Medcraft said: “The growing number of Ecomotives on our roads clearly shows how popular these frugal yet sporty cars are becoming.
“I think the arrival of this new badging structure will only serve to underline our cars’ emergence as a leader in the field of environmentally responsible motoring.”
