The world’s most popular hybrid car has broken new ground after the Toyota Motor Thailand Company held a line-off ceremony at its Gateway Plant in Chachoengsao Province to mark the start of production.
The Toyota Prius plant will produce around 12,000 units annually with sales expected to begin as early as today. The vehicle will be priced from 1,190,000baht to 1,270,000baht in the country – that’s US$39,400-US$42,000.
Interest in the environment and energy saving technologies has reportedly been growing in the country and the start of production and sales follows the Thai production and sales of the Camry Hybrid saloon car in 2009.
It is the first time the third generation Prius has been produced outside Japan despite topping two million cumulative sales around the world at the end of September this year.
