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Bridgestone Eco-Rally returns (but to Oxford this year)

It’s the Bridgestone Eco-Rally this weekend, with the fifth annual event coming with a slight twist on its usual approach.

This year’s event will run from Broad Street, Oxford instead of Brighton, but still head to the capital, arriving at The Mall between Buckingham Palace and Trafalgar Square.

2011 Bridgestone Eco-Rally preview - future cars meet future architecture

The rally’s aim is to raise awareness of green motoring alternatives and features a heady mix of stunning alternative fuel and low emission motors with celebrity drivers. In the face of rising fuel prices and an increasing number of greener alternatives available to buy, the rally’s organisers are expecting more public interest than ever before.

This year’s drivers and speakers at the event include Aston Martin racing driver Darren Turner, comedian Mark Stevenson, ex-Director of the Soil Association Patrick Holden, actor,writer and EV enthusiast Robert Llewellyn and model Samantha Fox. 

This year’s event will feature vehicles from the likes of Ford, Honda, Volvo, Nissan, Mitsubishi, Peugeot, Lightning Car Company, Tesla and Racing Green Endurance.

Members of the public will also get the chance to get a closer look at vehicles, as the rally culminates in a free to attend, green transport exhibition, run in association with Start, coinciding with Start’s Summer Programme. Start is an initiative inspired by HRH The Prince of Wales to promote and celebrate eco-friendly living.

Organised by clean tech consultancy Revolve and supported by tyre maker Bridgestone, the fifth annual event sets off on Sunday 31 July, pit-stopping at the BRE Innovation Centre in Watford en route to the centre of London.

The mobile motor show was first launched in 2007 by HRH Prince Charles to demonstrate  the world’s most advanced green vehicles in action, creating a one-day media extravaganza. It is designed to prove that modern, eco-friendly cars, bikes and vans can get us from ‘A to B without the C’- the C being costs and carbon.

More information can be found at: www.eco-rally.org/.

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Faye Sunderland, July 26, 2011
Filed under: Green credentials

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