For those that fear the uptake of low emission vehicles has been too slow, there is good news- young consumers are more interested in alternative power cars than conventional models.
According to new research from Deloitte, 59 per cent of Generation Y (aged 19-31 years) people prefer alternative powered models, with hybrid models appealing to 57 per cent of respondents to the survey. Sadly though pure battery electric vehicles got 2 per cent of the vote; but just 37 per cent said they preferred pure, conventional combustion models instead, according to CBS News.
Research giant Deloitte estimates that Generation Y consumers will account for one in four cars bought this year, and 40 per cent of cars bought over the next ten years, making them very important to the car industry and likely to play a very important part in deciding future production levels for alternative fuel cars.
What’s more Generation Y consumers consider fuel efficiency to be the most appealing quality of a car, with close to half (49 per cent) of them willing to pay up to $300 more for each mile per gallon of improvement that a hybrid model offers over a conventional car.
Of course, these young, savvy consumers also expect their cars to be packed with technology too, with touch screens and multimedia systems also very important when considering their next car. Respondents to the survey included Gen Y people from the US, UK, France, Germany and China.
