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BMW seeks ‘electronauts’ to trial electric car

is ‘calling all electronauts’ as it opens the recruitment process for drivers interested in leasing its first model as part of trials taking place in the US.

From this week, the German car maker begins the hunt for 700 drivers in the Boston, Hartford, New York, Los Angeles, Sacremento, San Diego and San Francisco areas. The electric car, based on the car maker’s 1 Series model will be available to lease in these first regions for $499 a month on a 24 month contract with a down payment of $2,250.

Tom Moloughney of Chester, NJ gives the thumbs up as he and his wife, Meredith, drive away after taking delivery of the first BMW ActiveE in the US at BMW NA's headquarters in Woodcliff Lake, NJ  on Friday, January 13, 2012. He and his wife, Meredith are the first of what will be 700 households in the U.S. who will lease a BMW ActiveE for a two year period and provide feedback towards the development of the BMW i3 which will come to market in 2013.

With vehicles available on a first come, first served basis, interested motorists are advised to head to www.bmwusa.com/ActiveE to apply to take part in the trial.

The first field trials of the prototype models then commence as drivers join the trial, with similar trials to take place in Europe and China too. In total, BMW expects to trial 1,100 of the vehicles, produced at the firm’s plant in Leipzig, Germany. The details of trials in other regions have yet to be confirmed, but we know that the trials of the will prove an important part in the car maker’s plans to electrify its range. The firm hopes that findings from the field trial will provide direct insight into series production of its first purpose-built, mass-produced electric vehicles, the BMW i3 in 2013 and the i8 in 2014.

The ActiveE car has a 32 Kwh lithium-ion battery, that delivers a range of around 100 miles, coupled with a 125 kW electric synchronous motor that drives the rear wheels. It takes around eight seconds to reach 60mph and has a limited top speed of 90mph.

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Author: Faye Sunderland, January 26, 2012
Filed under: BMW

1 Comment »

The major problem with bringing out an electric car by BMW is that it should be in sync with the way petrol / diesel BMWs drive, with a sense of thrill. If the acceleration is going to be slower than a vw Jetta, then what exactly is the point of going for a BMW. A car manufacturer can not lose their image and try become green. The green factor has to be incorporated into the image that it has.

Comment by Rupak — January 26, 2012 @ 4:25 pm

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