There is a distinct lack of awareness of new EU tyre labelling [seen right] and their potential savings amongst motorists.
Over 70 per cent of the 3,000 UK motorists surveyed were completely unaware of the EU tyre labelling regulations introduced in July which indicate fuel efficiency, noise levels and wet grip.
The survey, conducted by OnePoll on behalf of tyre manufacturing chemical supplier LANXESS, found that 85 per cent of the sample didn’t know about more fuel efficient tyres.
Those that did were misinformed with over 60 per cent expecting annual savings from switching to greener tyres to be less than £100. Savings can actually be closer to the £200 mark.
Almost four in five of motorists underestimate how much fuel consumption can be affected by tyre choice (77 per cent).
Despite being given the straight facts on greener tyres, a stubborn 7 per cent said they still wouldn’t consider switching to greener tyres. Some people just can’t be reasoned with…
AA Technical Specialist Vanessa Guyll commented: “For many drivers, tyres are just a purchase made out of necessity, with little insight into the costs and performance in use.
“Tyre labelling will enable them to make much more comprehensive decisions beyond price and size, but so far we’ve seen little interest.”
A free iPhone app, launched by LANXESS, aims to show drivers how much money, fuel and carbon different tyres can save them based on the car they drive, their annual mileage, and their driving style. Download it here.
John has been writing about cars since the start of 2011, with a particular fondness for models with USB connectivity and a serious distaste for steering wheels with too many buttons. Can often be found trying to seduce 1.0-litre engines. When away from things that go brum, apostrophe snob John can often be found making noise with varying degrees of musicality.
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