The UK’s largest pay-as-you-drive car club, Zipcar, has been named on of the country’s coolest brands.
As part of the the annual CoolBrands list, the car club was accompanied by other motoring firms including manufacturers Aston Martin, Mercedes-Benz and Morgan, which all made it onto the top 80 list.
The Coolbrands list, now in its eleventh year, is complied by a vote of 3,000 consumers and a panel of 39 designers, style experts, media personalities from the worlds of TV, Radio and music, Each brand is scored on criteria such as style, innovation, originality, authenticity, desirability and uniqueness to determine who makes it as one of UK’s coolest brands. Judges on this year’s panel included designer, Kelly Hoppen Radio 1 DJ, Gemma Cairney, fashion blogger, Susie Bubble, hip-hop duo, Rizzle Kicks and musician, actor and director, Plan B.
Co-ordinated by The Centre for Brand Analysis, the prestigious CoolBrands list was drawn from over 10,000 independently identified brands and whittled down into a shortlist of 1,200. The panel of 39 influencers then scored each on its coolness before giving the public the final vote.
Zipcar UK, is a subsidiary of Zipcar-the world's largest car club with over 731,000 members and more than 11,000 vehicles available to hire across the United Kingdom, United States, Canada, Spain and Austria. In the UK, Zipcar operates fleets of cars in London, Bristol, Cambridge and Oxford and has local authority partnerships in Kent and Surrey.
Andrew Barclay, UK Marketing Director, Zipcar, said: “Zipcar forms part of a smarter transport system in the UK by complementing public transport and taking cars off the road. By providing our members with over 1,700 pay-as-you-drive vehicles that are readily available on streets across London, Bristol, Oxford and Cambridge, we are focused on building a brand that harnesses the increasing desire amongst Brits to travel in a way that is not only cost effective, but is convenient and good for the environment.
“In a world where consumers rely less on ‘ownership’, Zipcar has created both a brand and a business model that resonates strongly in today’s sharing economy. We are delighted to have been recognised as a CoolBrand.”
Stephen Cheliotis, Chairman of the CoolBrands Expert Council, said: “Even in a recession a desirable reputation is vital, so being seen by opinion formers and the British public as a stylish attractive brand, is not only a great compliment but an indicator of success. Competition was fiercer than ever so achieving CoolBrands status is something Zipcar can be truly proud of.”
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