23 May 2013

Awards won by TheGreenCarWebsite.co.uk

Information

Bridgestone debuts 100% sustainable tyre

Bridgestone has unveiled a new tyre that is made entirely of sustainable materials.

Sadly, it’s just a dreamland concept tyre, intended to highlight a new initiative encouraging sustainability.

Bridgestone says it is diversifying the regions where it produces natural rubber and also expanding the range of reinforced plant fibers it uses.

Fossil resource-based components such as synthetic rubber, carbon black and rubber compounding agents in the ‘100% sustainable materials’ concept tyre were synthesized from biomass.

The tyre is currently being shown off at the Paris Motor Show along with the Ecopia EP001S - the first tyre to be awarded two A grades in both fuel efficiency and wet grip in the new EU tyre labelling system.

The tyre combines top-class wet safety with reduced rolling resistance, resulting in higher fuel efficiency and lower CO2 emissions. The Ecopia is on sale now.

About John Simpson

John has been writing about cars since the start of 2011, with a particular fondness for models with USB connectivity and a serious distaste for steering wheels with too many buttons. Can often be found trying to seduce 1.0-litre engines. When away from things that go brum, apostrophe snob John can often be found making noise with varying degrees of musicality.