The environmental efforts made by Toyota with its Prius range has helped bag it the mantle of the most valuable automotive brand in the world.
The Japanese brand ranked 10th in Interbrand’s Best Global Brands 2012 report, just ahead of 11th place Mercedes-Benz and BMW in 12th.
This marks the ninth consecutive year that Toyota has appeared in the annual list ahead of any other motor manufacturer and a statement from Interbrand explained why.
“The Prius line-up is creating an influx of new customers to the Toyota brand,” it read.
“Toyota’s Prius customers continue to deepen their connection to the Toyota portfolio. Thanks to the generous subsidies and reduced taxes on cleaner cars, hybrids are a clear differentiator for Toyota, so the Prius portfolio continues to grow.”
Toyota was also named ‘world’s greenest brand’ by Interbrand earlier this year [full story].
Coca-Cola was topped Interbrand’s Best Global Brands 2012, followed by Apple and IBM, but there were plenty of other car brands in the list:
- Honda (21),
- Volkswagen (39),
- Ford (45),
- Hyundai (53),
- Audi (55),
- Porsche (72),
- Nissan (73),
- Kia (87)
- and Ferrari (99)
When compiling the list, Interbrand uses a methodology that takes into account a multitude of factors that affect how a brand connects with the consumer and adds value to the organisation.
Click here to view the full report.
John has been writing about cars since the start of 2011, with a particular fondness for models with USB connectivity and a serious distaste for steering wheels with too many buttons. Can often be found trying to seduce 1.0-litre engines. When away from things that go brum, apostrophe snob John can often be found making noise with varying degrees of musicality.
John Simpson
October 03, 2012
Filed under: Toyota
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