Honda’s new Civic has picked up an Women's World Car of the Year 2012 award.
The Civic beat the likes of the Volkswagen UP! and Ford Fiesta to be take home first place in the Economy Car category, with the model selected from an initial entry list of 300 cars which were nominated by 20 women judges from 11 countries around the world.
Henny Hemmes and Sandy Myhre, two members of the judging panel, presented the award to Toshiaki Konaka, Director, Honda Motor Europe Car Division, on the Honda stand at the recent Paris Motor Show.
On receiving the award, Konaka said: "This award highlights the unique exterior styling and practical interior that are synonymous with the Civic model and meet the needs and desires of customers within the C segment in Europe."
The judges assess cars using the criteria women consider when buying a car which include safety, value-for-money, aesthetic appearance, storage space, ease-of-driving, colour, sex appeal, environmental footprint and child friendliness.
Richard has been writing about cars since 2008. His favourite motoring topics include the latest fuel-saving technology but also high performance cars – he's conflicted like that. When he doesn't have his writing (or marketing) hat on, he can be found traipsing around the British countryside. Or drinking a skinny latté.
Richard Lawton
October 05, 2012
Filed under: Honda
No comments yet.