EcoVelocity will return in 2013 with a new name and wider focus.
The annual green motoring show has been rebranded ‘Future Drive Motor Show’ and will take place at London’s ExCeL between May 5-12 next year.
As the new name suggests, it won’t be concentrated solely on low carbon vehicles, which is a shame, instead turning towards high tech vehicles and motorbikes featuring cutting edge technology.
Event organiser Giles Brown confirmed that the relaunched show would be “almost identical” to 2012’s event in regards to set-up and focus on green motoring, despite the name change.
He told TheGreenCarWebsite.co.uk: “The Future Drive Motor Show is all about electric technology, hybrid technology, range extenders, even hydrogen vehicles, but it is positioned in a way which is going appeal to existing motorists rather than people who already understand the benefits of ultra low carbon motoring.”
Feedback gathered from the first two EcoVelocity events suggested that visitors were keen to pick up knowledge that will help them decide their next car purchase.
Giles went on: “Motorists are faced with an ever more complex range of technology to consider when they look to buy their new mode of transport – whether it is a car or a bike, Future Drive will deliver all this and more.
“The automotive sector has developed some amazing and jaw dropping technology that the public would love to see.
“Gadgets that ‘Q’ would have developed for James Bond are now a reality - cars that drive themselves, park themselves, stop motorists having accidents, traditional looking but silent electric motorbikes.”
The most recent EcoVelocity show in May was considered a huge success when it shared the ExCeL with Grand Designs Live. Visitor figures rocketed by 700% on the first show at Battersea Power Station.
High profile motor show in Paris, Frankfurt, and Geneva attracts hundreds of thousands of people every time however Britain remains a bit of a sadsack without a flagship motoring event.
Rob Nathan, Marketing Director at co-organiser Media 10, wants to change that.
He said: “As parent company of the new show and owners of multi-award winning shows, we are investing heavily in Future Drive to ensure it establishes itself as the leading event for motorists.”
John has been writing about cars since the start of 2011, with a particular fondness for models with USB connectivity and a serious distaste for steering wheels with too many buttons. Can often be found trying to seduce 1.0-litre engines. When away from things that go brum, apostrophe snob John can often be found making noise with varying degrees of musicality.
The first event was great, but the 2012 one was disappointing, if its identical to 2012 i won't bother.
December 29, 2012
Rachel, I assume the organisers are ironing out the kinks before tickets go on sale. Give a few months I'd say.
The post reads: 'the relaunched show would be “almost identical” to 2012’s event', but just to clarify, that WOULD mean the show will coincide with Grand Designs.
I don't know your feelings on the matter but reports suggest that the two complimented each other last time so makes sense to do it again.
November 16, 2012
When will tickets be on sale for the Future Drive Motor Show 2013? Will they be combined with the Grand Designs tickets again?
November 15, 2012
I'm looking forward to seeing the two and three wheel electric machines at Eco Velocity.
Especially the gyro and outrigger bikes.
October 31, 2012