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Regional hotspots driving US sales of EVs

Hybrid hotspots are driving the market for electrified vehicles in the US, according to new research.

It perhaps won’t come as a surprise to many that it is California that is the most ‘electrified’ state in the country, with the northern city of San Francisco boasting almost one in ten new cars sold there is now a hybrid.

A parade of electrified vehicles for Plug-in Car Day in Santa Monica, California

According to market research by Polk, the 15 regions with the highest percentage of hybrid vehicles account for almost 30 per cent of all hybrid registrations across the country, despite accounting for just 12.5 per cent of all new vehicle registrations. These fifteen regions include many Californian cities such as San Fransisco, San Jose, Oakland, Santa Barbara, Los Angeles as well as other likely regions such as Portland in Oregon and Tucson in Arizona.

Nine of these 15 hybrid-rich areas have a hybrid penetration greater than 6 per cent, while the national penetration is just 2.97 per cent.

When it comes to fully electric vehicle sales too, its these same 15 areas that lead the way in switching from combustion-powered vehicles. These 15 areas accounted for 41 per cent of all US electric vehicle registrations through the first 10 months of 2012.

Two of these 15 areas, Los Angeles and San Francisco, by themselves captured a quarter of all electric vehicle sales nationally during the same time period. The 15 areas with such high concentrations of hybrid and electric vehicles are all located on the West Coast.

At the other end of the spectrum, the 15 market areas with the lowest hybrid concentration delivered just 5,422 hybrids through 10 months. This equates to a hybrid penetration of 1.53 per cent-about one twentieth the hybrid penetration of the top 15 markets.

South central regions dominate these 15 bottom-dwellers with regions within Oklahoma,Louisiana and Texas languishing in last place. These markets at the bottom of the hybrid list also fared poorly with electric vehicles, selling just 98-or less than 1 per cent of all electric vehicles. Yet these 15 markets buy 6.6 per cent of all new vehicles nationally.

The full results can be seen here on the Polk website.

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Faye Sunderland

Filed under: Electric cars, Hybrid cars

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