The UK’s motor industry trade body is looking to forge a partnership between carmakers and the government for an ad campaign to promote the benefits of electric cars, according to Marketing Magazine.
With new electric cars launching this year from the likes of BMW and Ford, joining existing offerings from brands such as Nissan, Renault and Vauxhall, the industry is keen to increase consumer interest in EVs in the UK.
Over 3,000 plug-in vehicles sold in the UK last year, helped by Government grants worth £5,000 to buyers. New models launched last year included the Chevrolet Volt, Vauxhall Ampera, Toyota Prius plug-in and the Renault Fluence ZE, all competing for consumer interest.
While sales of electric models more than doubled last year on 2011’s result, carmakers are keen to keep the upward momentum going.
Now SMMT is believed to be working with ad agencies with a brief to create a compelling ad campaign concept, to pitch Government departments, in the hope of securing matched investment for a promotional campaign.
Source: Marketing Magazine
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