The market for car sharing could be expanded through a collaborative approach to branding of ‘2+ car sharing’, better incentives and the adoption of recognised standards and code of practice for the car share sector, according to a new report.
Published by car club and ride sharing charity, Carplus, the interim report is now open for consultation to help the industry assess how best to encourage and develop journey-sharing, as a solution to the UK’s congestion and environmental issues surrounding road traffic.
The ‘Where is 2+ car sharing headed?’ report collates research and consultation responses from car sharing stakeholders to present a case for establishing an industry body that would develop and oversee a form of accreditation for service providers, recognised by commissioning bodies.
It’s also recommended that the industry adopts a recognised 2+ brand for better signage and marketing communications and that ride sharers should be supported by incentives such as free parking and lane allocation.
Chas Ball, Chief Executive at Carplus commented: “We believe that through establishing an agreed platform, the sector will be better placed to secure a growth in support for journey sharing activities and policies.
“As the effects of the recession and rising energy costs impact on the cost of commuting and discretionary travel, this sector can make a greater contribution to mobility,” he adds.
This interim report is the first key output of the Ride Share Working Group which consists of representation from ACT Travelwise, Ways2Work, Carplus Board members and journey sharing service providers from the Carplus membership. The final version is planned for publication in summer 2013.
Views on the proposals are now being sought from journey sharing commissioning bodies, service providers, transport authorities, users or anyone with an interest in the journey sharing sector.
A consultation event - ‘The Future of Journey Sharing’ – is to take on Thursday, April 25, 2013 at Google Campus, London to provide interested bodies with the opportunity to discuss the findings in the report and voice their views on the proposals.
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