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Take a virtual drive in your own BMW i3 mini-movie

BMW is inviting you to take a virtual test drive of its new electric supermini, the i3.

BMW i3 virtual drive

Launching the world’s first 360° interactive film, the carmaker’s new ‘Become Electric’ app allows potential customers to assume the role of driver and passenger in their own fast-past mini-movie to gain an idea of what driving its first fully electric car is really like.

Available to download now to smartphones and tablets, the app is free from the Apple App store and will be accessible from Google Play from September 26, 2013.

The film, shot in 360° using complete sound allows the user to explore and interact with a fully immersive virtual environment by maneouvering their smartphone or tablet.

Ahead of the i3’s launch in the UK this November, the film offers consumers a virtual test-drive of the car  while at the same time playing a role in an evolving on screen drama. The interactive virtual test-drive film was shot by Emmy Award-winning Director, Jason Zada, best-known for directing ‘Take This Lollipop’ which has been seen by more than 100 million people.

BMW UK Marketing Director, Chris Brownridge said the BMW i3 virtual test drive stands at the intersection of film, advertising, gaming and digital marketing: “Become Electric allows consumers to experience the future of mobility in a revolutionary and exciting new way. You are at the wheel of the new BMW i3 electric car for almost the entire film all while being immersed in a big Hollywood-style movie.”

Earlier this month, BMW launched an automated information service for potential BMW i customers which employs artificial intelligence. The ‘BMW i Genius’ uses specially developed software to interact with potential customers in a live question and answer format via text message.

The new fully electric i3 comes fitted with a 22kW lithium ion battery and a 125kW electric motor (peak torque of 250Nm on tap) for a 0-37mph in just 3.7 seconds and a top speed of 93mph. Ranger per charge is around 80-100 miles with recharging taking between 10 hours and just 30 minutes depending on charging level. Prices start from £25,680 when the car launches this autumn. A ‘range-extended’ model due next year, fitted with a 50cc two-cylinder four-stroke petrol engine as well as the battery pack will cost from £28,830.

The new app is available to download here.

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Faye Sunderland

Filed under: Electric cars, BMW

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