German carmaker Audi has outlined its plans to dominate the electric mobility sector as part of five key innovation areas that will shape the future of the industry.
Speaking at the Annual Press Conference 2012, Rupert Stadler, who works as the chairman for the board of management at Audi, highlighted the areas of: design; connected vehicles; lightweight construction; electric mobility; and mobility services; as being vital to growth.
According to Stadler, design will remain as the number one motivation factor for car buyers; with Audi working to ensure that its models offer a clear design language from the exterior through to the interior. He also commented that lightweight construction has been a vital focus area for several years with Audi keen to make every model lighter than the previous generation.
In terms of connected vehicles, Stadler commented that Audi is turning the car into a status symbol: bringing news and information into the vehicle using UMTS; as well as offering navigation with Google Earth images; and pinpointed traffic-flow data through online traffic reporting.
At the heart of its progress will be the Audi e-tron, with electric cars seen as a vital requirement going forward. Audi is said to be working on lightweight construction; energy and heat management; improved batteries; and wireless charging.
The Audi A1 e-tron has actually been on the roads since September 2011 when involved in a test project in the Munich area. Now Audi hopes to follow the launch of hybrid models this year with its first electric vehicle: the Audi R8 e-tron. It is also planning several plug-in hybrids, led by the Audi A3, with a plug-in version scheduled for 2014. It will be followed by a plug-in Audi A4 and Audi Q7 – Audi’s goal is to have an e-tron available in every segment by 2020.







