Chevrolet is to introduce a new diesel version of its popular Cruze model to the US as it gambles on the rising popularity of oil-burners stateside.
The American brand is to pull on the experience of the European arm of its parent firm GM in developing a Cruze diesel set for market introduction in 2013.
GM sold more than half a million diesel-powered cars across Europe, Asia, Africa and South America last year, including 33,000 Cruzes, so the diesel model is a proven sales gem elsewhere in the world.

The car maker is expecting that the push for greater efficiency in vehicles, driven by the rising price of fuel and the introduction of new CAFE standards, will mean that in the near future more and more Americans will consider diesel models. Diesel engines have long been known for their fuel efficiency and power. Due to a higher compression rate in the engine cylinders and greater density of energy in diesel fuel itself, diesel-powered engines are able to produce more power per gallon than gasoline-powered engines.
For the Cruze, powertrain engineers at GM’s diesel centre of excellence in Torino, Italy, are now working daily with counterparts in Pontiac, Michigan, to develop a diesel engine that delivers outstanding fuel efficiency and torque while providing a smooth, quiet ride-suitable for the US market. In addition, GM engineers in Russelsheim, Germany, are supporting the program by developing the accessory drive, acoustic cover and other specialized components.
“The market for diesel cars in the U.S. is small at present, but is expected to grow due to Corporate Average Fuel Economy (CAFE) requirements and expected increases in gas prices,” said Mike Omotoso, powertrain analyst at LMC Automotive. “So far, the German automakers haven’t had any diesel car competition in North America. GM could do well with it, particularly with younger buyers who don’t have the old prejudices against diesel.”
Cruze diesel engine development will also benefit from GM’s recent commitment to invest $26.5 million to add five new dynamic benches at its Torino facility for climatic, noise and vibration and chassis dynamometer testing. These additions will speed development time as well as ensure that the new Cruze diesel meets high standards in refinement.
The Cruze diesel in the UK currently features emissions from 147g/km CO2 and up to 50.4 mpg on a combined cycle.