As Ford prepares for the full market launch of its first electric car, the Focus EV, over at BusinessGreen, they’ve discovered that the US carmaker is planning to make the model to order to reduce its risks in its first EV venture.
Having already begun limited production to deliver models to corporate customers including Google and Microsoft, the car maker is to increase manufacture of the model this year, with the car available in 19 markets across the US by the end of the year.
Speaking to BusinessGreen at the Cleantech Forum in San Fransisco, Mike Tinskey, director of vehicle electrification for Ford said the company had already received plenty of pre-orders for the car ahead of its public launch next month, although he would not reveal the precise number. Comparing the firm’s approach to EV production to the make-to-order computer firm Dell, Tinskey said it would ‘de-risk’ the venture into electric cars for the company.
Ford dealers will stock a demonstration model in showrooms for customers to try with orders being completed in around four to six weeks.
Unlike other car makers who have ventured into electric car production, Ford will produce the electric version of its popular Focus model on the same production line as the standard combustion version, Tinskey reveals.
"There are simply too many variables impacting the market that we have no control over, so this gives us real flexibility,” he explains. “If the price of crude rises and demand for EVs climbs we can produce more EVs and fewer gas vehicles."
The new Focus Electric features a 23kWh lithium ion battery and has a top speed of 84 mph. Capable of an equivalent of 105mpg (EPA rating) on a combined cycle, the model can be fully recharged in around three to four hours using a 240 volt charge station. It won’t arrive in Europe until 2013.
Read the full article on BusinessGreen.







