The issue of global warming may continue to dominate the headlines, but a new survey by Nielsen suggests that it’s no longer our number one environmental concern.
According to the 2011 Global Online Environment and Sustainability Survey of more than 25,000 respondents in 51 countries, environmental issues such as air and water pollution, packaging waste and the use of pesticides are raising more concern.
The findings show that 69 per cent of global online consumers are concerned about climate change and global warming (up from 66 per cent in 2009, but down from 72 per cent in 2007). However, air pollution was a major concern for 77 per cent of respondents; and water pollution for 75 per cent. The area where concern is growing at its fastest rate is over the use of pesticides, packaging waste and water shortages, which increased by 16, 14 and 13 percentage points, respectively.
There were differences in the levels of concern among continents too. For example, the top environmental concerns among Asia Pacific consumers included water shortages and air pollution; while water pollution was the main area for worries among Latin Americans, Europeans, Middle Eastern/Africans and North Americans.
The USA in particular, reported a steep decline in concern about climate change and global warming with a 14 per cent drop from 2007 to 2011. Indeed less than half of Americans (48 per cent) are worried about climate change – a sharp contrast to other areas of the world, such as: Latin America (90 per cent), Middle East/Africa (80 per cent), Asia Pacific (72 per cent) and Europe (68 per cent). In China, concern also fell by 17 per cent in the last two years from 77 per cent in 2009 to 64 per cent in 2011.
However, globally, Latin Americans appear to be the most concerned about climate change, with Arturo Garcia, the president of Nielsen Latin America, reporting that the area had experienced “a number of distressing and impactful environmental events over the last several years” which are being increasingly attributed to broad climate change.







