Japanese auto giants collaborate to push electric cars
Some of Japan’s biggest automotive, energy and engineering firms have developed a collaboration in order to overcome the biggest obstacles to the widespread uptake of electric cars.
Toyota, Nissan, Mitsubishi, Fuji Heavy Industries and the Tokyo Electric Power Company (TEPCO) have teamed up to develop the CHAdeMO Association with the aim to increase the installation of quick-chargers worldwide and to develop a standardised charge system for all electric cars.
Last August, Nissan, Mitsubishi Motors, Fuji Heavy Industries, and TEPCO started a preparatory committee for the new association. Then, Toyota joined the committee, establishing the five firms as its executive members. Today the group of companies have formally established ‘CHAdeMO Association’ under the resolution of its general assembly. As of today, 158 business entities and government bodies including 20 foreign companies are expected to join the Association, such as automakers, electric utilities, charger manufacturers, charging service providers, and other supporting groups.
The association aims to encourage the global market for electric vehicles(including plug in hybrid models) in the belief that they can contribute enormously to reduction of CO2 emissions in the transportation sector. Through the technical improvements of quick chargers, standardisation activities of charging methods, and international extension of knowledge, the association will aim to prepare cities around the world for the retail of electric cars.
The ‘CHAdeMO’ name is also a trade name of quick charging method that the association is proposing globally as an industry standard. ‘CHAdeMO’ is an abbreviation of ‘CHArge de MOve’, equivalent to “charge for moving”, and is a pun for “O cha demo ikaga desuka” in Japanese, meaning “Let’s have a tea while charging” in English.
The smiling logo depicts a combination of the circuit symbol to represent ‘Charge’, and a dynamic curving line designed to represent ‘Move’. The ecological green color is used, meant to represent green tea.










