• Liberty Electric Cars Ltd is investing £30 million in the re engineering of large luxury cars and 4 x 4’s into emission-free, high performance electric vehicles.

• The company will design and manufacture a unique electric drive-train platform to power a wide range of large vehicles, which will also have the flexibility to incorporate emerging technologies.

• Annual vehicle production, which will include the world’s first zero emission, electrically powered Range Rover, will be in tens of thousands and will create around 250 new technology and manufacturing jobs.

• The Liberty Electric Range Rover will drive cleanly and quietly around roads and cities, free of tax, congestion and parking charges, making less environmental impact than even the smallest, most fuel efficient car, yet still offering the comfort and security of a luxury 4 x 4″.

• Liberty electric cars will incorporate state of the art energy storage and management systems, which the company will also offer to other vehicle manufacturers, commercial fleet operators and emergency response organisations.

• The Liberty Range Rover will power its way through 200 miles before needing a charge, and some models will carry on board range extending generators.  Costs will range between £95,000 and £125,000 depending on model and specification.

• The market for electric cars is still in its early stages, however exponential growth is expected as legislation, social awareness and technological advances accelerate change in transport choices.

• Electric vehicles have 80 per cent lower running costs than petrol cars. Electrical power is also a more efficient source of power, and enhances dynamic performance because of its instantly available torque, unlike an engine that needs to be revved to achieve the same.

• Liberty Electric Cars’ management team is lead by Barry Shrier, founder and CEO. Barry Shrier is a technology entrepreneur. As managing director at Deutsche Bank, he developed the mobile payment system - Pay Box. He is also a non executive director of Washington-based satellite technology company Leo Terra LLC.

• Lord Anthony St John of Bletso LLM chairs the company’s advisory committee, which includes former science minister Ian Taylor MBE, MP and a number of experts in electric vehicle system design.

• A number of UK manufacturing locations are under consideration, including south west England. Manufacturing will be managed in a way that makes as little environmental impact as possible, with much of the assembly work taking place alongside key suppliers’ existing operations.

To arrange interviews, pictures or for more information contact Stewart McKee on 020 8354 2555 or 07880 89 84 99, or by e-mail: stewart@stewartmckee.com