Nissan’s Commitment to the Environment
July 3, 2008 Posted by: Lee Sibbald
Nissan Green Program
Nissan’s environmental philosophy is encapsulated in the phrase “symbiosis of people, vehicles and nature.” This expresses our ideal picture of a sustainable mobile society. To contribute to the creation of this society, we are aiming to become a “sincere eco-innovator.” For the future of our planet and generations to come, we are doing everything we can to help our natural environment, by reducing the environmental load in real-world terms and providing customers with innovative products that contribute to the development of a sustainable mobile society.
Nissan’s ultimate goal and three key issues of focus Nissan’s ultimate environmental goal is to manage the environmental impact generated by our corporate activities, customer use of Nissan vehicles, and the company’s use of resources to a level that is within nature’s capacity to absorb. We have established specific targets to achieve this goal on three key issues, and are intensifying our efforts to achieve them. Nissan regards the following three issues as paramount: reducing carbon dioxide (CO2) emissions; cleaner emissions to preserve the atmosphere, water and soil; and recycling of resources. Among these three, Nissan is treating the issue of reduction in CO2 emissions as a high priority. Nissan’s targets for this and other key issues, as well as measures to achieve them by 2010, are spelled out in the Nissan Green Program 2010, our medium-term environmental action plan. We are moving steadily forward to achieve the Program’s goals.
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